After targeting People for the Ethical Treatment of Animals for years and more recently focusing on The Humane Society of the United States -- in efforts to discredit both organizations -- the CCF isn't going to like the results of a new survey.
The study, commissioned by the pro-agribusiness Center for Food Integrity, found that most consumers are
twice as likely to believe the Humane Society of the United States and People for The Ethical Treatment of Animals over farm organizations when it comes to humane treatment of farm animals.All that money animal ag is giving to the CCF, and these are the results? That's gotta hurt.
After HSUS and PETA, farm animal veterinarians, USDA and university experts ranked next, followed by state and national farm organizations and small livestock farmers. Large-scale livestock farmers ranked last in animal welfare credibility.Charlie Arnot, the CEO of the Center for Food Integrity, theorized that the more an organization (or company) profits from animal ag, the less trustworthy it appears. Of course. For animal ag the bottom line is what matters, animals be damned.